The other day I was asked a great question that I want to share with you in this article. "I am just starting out and want to host some teleseminars. I do not have a lot of info products ready to go yet but like the idea of having some special bonus gifts to get people on to the calls. What are some of your favorites that are easy to create?" Read on for the answer I gave.
Audio is very, very simple and that if you have experience or a knowledge base surrounding a certain topic, it is way easier for you or for me and to get on the phone and teach people about it or have somebody ask you questions and you just answer them because you already have a knowledge base surrounding that topic area.
The good thing about audios is that they can be reused in many ways. The first thing you can do with an audio is to sell it as it is - put it on your site and let people download it. Another way to chunk it is to give it to somebody to transcribe it and then turn the transcript into a special report or an eBook. Also, you can pack the transcription and the audio and this way you have a physical product ready.
I myself prefer the audio to have some form or shape and that's why I make teleseminars. Some time ago I used to make a teleseminar weekly. I was in product creation mode and I wanted to create really a lot of products. I did teleseminars on every topic imaginable, recorded them and transcribed them.
Now I have many products and I can use them in many different ways. The easiest way is to directly sell the product. Another approach is to offer the products as bonuses - either as part of an affiliate offer, or as a bonus for some of the packages I sell.
So for me, the easiest and the fastest way to create content and products and bonuses is definitely through creating some type of a recorded audio. With that, doing teleseminars was for me, the best method because you can add value to people who listen to you live and you can even sell the content live so you are getting paid to create the bonus and paid to create the content.
Recording audio is the fastest way to create content because the stuff comes directly - i.e. no writer's block in front of the white page. But if you happen to get stuck, the solution is easy - write some questions (10-12) and ask somebody to answer them. If each answer is 5 minutes long, the overall length of the recording will be 60 minutes.
In addition to audio, tip series are also a fast and easy way to create content and bonuses. Tips are brief and people like them because they are concentrated bites of information.
If you have expertise in a particular area, sit down and write a list of 10-20 tips. If necessary, you can expand the tips later. Print each tip on a separate page and distribute them.
Checklists are one more cute idea for a bonus. Customers like checklists because a checklist gathers all the necessary stuff in a very condensed format. Checklists spare the hassle to read through tens or thousands of pages because they have all the important info listed as separate steps.
The list of bonus ideas doesn't end here. You can do many other things but the most important thing to bear in mind is that you must always repurpose your work. If you are recording a teleseminar, it doesn't matter if you yourself did it or you just were an interviewer. What matters is that you have created the product.
Audio is very, very simple and that if you have experience or a knowledge base surrounding a certain topic, it is way easier for you or for me and to get on the phone and teach people about it or have somebody ask you questions and you just answer them because you already have a knowledge base surrounding that topic area.
The good thing about audios is that they can be reused in many ways. The first thing you can do with an audio is to sell it as it is - put it on your site and let people download it. Another way to chunk it is to give it to somebody to transcribe it and then turn the transcript into a special report or an eBook. Also, you can pack the transcription and the audio and this way you have a physical product ready.
I myself prefer the audio to have some form or shape and that's why I make teleseminars. Some time ago I used to make a teleseminar weekly. I was in product creation mode and I wanted to create really a lot of products. I did teleseminars on every topic imaginable, recorded them and transcribed them.
Now I have many products and I can use them in many different ways. The easiest way is to directly sell the product. Another approach is to offer the products as bonuses - either as part of an affiliate offer, or as a bonus for some of the packages I sell.
So for me, the easiest and the fastest way to create content and products and bonuses is definitely through creating some type of a recorded audio. With that, doing teleseminars was for me, the best method because you can add value to people who listen to you live and you can even sell the content live so you are getting paid to create the bonus and paid to create the content.
Recording audio is the fastest way to create content because the stuff comes directly - i.e. no writer's block in front of the white page. But if you happen to get stuck, the solution is easy - write some questions (10-12) and ask somebody to answer them. If each answer is 5 minutes long, the overall length of the recording will be 60 minutes.
In addition to audio, tip series are also a fast and easy way to create content and bonuses. Tips are brief and people like them because they are concentrated bites of information.
If you have expertise in a particular area, sit down and write a list of 10-20 tips. If necessary, you can expand the tips later. Print each tip on a separate page and distribute them.
Checklists are one more cute idea for a bonus. Customers like checklists because a checklist gathers all the necessary stuff in a very condensed format. Checklists spare the hassle to read through tens or thousands of pages because they have all the important info listed as separate steps.
The list of bonus ideas doesn't end here. You can do many other things but the most important thing to bear in mind is that you must always repurpose your work. If you are recording a teleseminar, it doesn't matter if you yourself did it or you just were an interviewer. What matters is that you have created the product.
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